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Season 1, Episode 9 | 20 mins

Hacks For Designing a Chatbot Personality

17 Jul 2019 | Chatbots, Copywriting

How do you develop an engaging chatbot personality in the shortest time?

Being an in-house radio copywriter forces you to deliver what we usually tell clients is impossible: good, cheap, and fast.

Rew Shearer’s key to survival in this chaos has been formulae that cut to the chase and streamline the workflow. In this episode, he discusses his quick trick to developing a chatbot personality that is engaging, effective, and memorable.

Hosts & Guests

Rew Shearer

Episode Conversation

Topics that were discussed:

  • The Validity of Intuition
  • Emotion vs Cognitive Evaluation and Decision Making
  • The Power of Customer Service to Influence Sales
  • Humour as an Engagement Tool
  • The Dangers of a “Safe” Chatbot
  • Shortcuts to Good Conversational Design

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