Season 2, Episode 15 | 25 mins
How Does Tech Influence Who We Follow
We all know that our interactions on social media shape the content we see. It’s a fundamental of the algorithm, designed to maximise screen time and deliver an engaged, interested audience to the advertiser.
But what about the people we connect with? Is it really just the who-knows-who connectedness that I always assumed, or does the tech guide us, like the hand of fate ensuring that two people meet where and when they should?
In this episode, Jam answers the questions – ‘how does technology influence who we follow’. It might just want you to revisit the people you follow.
Hosts & Guests
Topics that were discussed:
- What is ‘Following’?
- Why do we need to Follow?
- Benefits. Is there a downside?
- Discovery, Bios, and Platform Features
- Social Network Algorithms
Clubhouse is the new player in social media. We chew the fat on audio’s pros and cons, the culture shift of social media, and first impressions of this invitation-only, audio-only app.
Voice search and commands are seeing massive global growth. Why should we be listening to the talk about voice? What are the threats and opportunities? What does it mean for the UX writer or chatbot developer?
If you’re a busy social media manager, small business operator, if you’re time-poor like the rest of us and trying to get the best ROI from your social, this is for you.