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Season 2, Episode 15 | 25 mins

How Does Tech Influence Who We Follow

12 Feb 2021 | Social Media

We all know that our interactions on social media shape the content we see. It’s a fundamental of the algorithm, designed to maximise screen time and deliver an engaged, interested audience to the advertiser.

But what about the people we connect with? Is it really just the who-knows-who connectedness that I always assumed, or does the tech guide us, like the hand of fate ensuring that two people meet where and when they should?

In this episode, Jam answers the questions – ‘how does technology influence who we follow’. It might just want you to revisit the people you follow.

Hosts & Guests

Jam Mayer

Rew Shearer

Resources

 

Episode Conversation

Topics that were discussed:

  • What is ‘Following’?
  • Why do we need to Follow? 
  • Benefits. Is there a downside?
  • Discovery, Bios, and Platform Features
  • Social Network Algorithms

Episode Transcript

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