Season 1, Episode 6 | 27:37 min
Interview with The Cortex Copywriter: From Neuroscience to Chatbots
Sydney-based Nathan Mudaliar is a trained neuroscientist who has followed his creative heart into copywriting, screenwriting and yes, chatbots.
In Nathan’s world, copywriting actually is a science. From the effects of words on the dopamine reward centres to the psychology of tone and nuance, his work is the future of marketing.
Chief Conversologist Jam Mayer talks copywriting, chatbots and cerebella with this episode’s special guest.
Topics that were discussed:
- Nathan’s overarching principles, particularly in terms of neuroscience and brain chemistry that guide him in his work
- How much of a role does psychology play in influencing customer behaviour?
- Daniel Kahneman’s System 1 & 2 Thinking
- The copywriting generator
- The importance of voice, tone, persona, motion and more when writing copy
- The future of science in marketing tied to behavioral microtargeting
- Ethical implications of the future of marketing
How does AI even work? What is NLP? LUIS? Dialogflow? Watson? What is machine learning? Once you get beyond the simple rule-based chatbot, things get interesting.
Matthew Barker is a self-titled “chatpreneur” in Reno, Nevada. His mission: to deliver the gospel of chatbots to the small to medium business.
Voice search and commands are seeing massive global growth. Why should we be listening to the talk about voice? What are the threats and opportunities? What does it mean for the UX writer or chatbot developer?