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Season 1, Episode 6 | 27:37 min

Interview with The Cortex Copywriter: From Neuroscience to Chatbots

7 Jun 2019 | Chatbots, Copywriting

Sydney-based Nathan Mudaliar is a trained neuroscientist who has followed his creative heart into copywriting, screenwriting and yes, chatbots.

In Nathan’s world, copywriting actually is a science. From the effects of words on the dopamine reward centres to the psychology of tone and nuance, his work is the future of marketing.

Chief Conversologist Jam Mayer talks copywriting, chatbots and cerebella with this episode’s special guest. 

Hosts & Guests

Jam Mayer

Nathan Mudaliar

Resources

Cortex Copywriter

Daniel Kahneman – Thinking, Fast and Slow

Siri – Alexa Funnies
My wife asked me why I was speaking so softly at home. I told her I was afraid Mark Zuckerberg was listening!

She laughed. I laughed.

Alexa laughed. Siri laughed.

Episode Conversation

Topics that were discussed:

  • Nathan’s overarching principles, particularly in terms of neuroscience and brain chemistry that guide him in his work
  • How much of a role does psychology play in influencing customer behaviour?
  • Daniel Kahneman’s System 1 & 2 Thinking
  • The copywriting generator
  • The importance of voice, tone, persona, motion and more when writing copy
  • The future of science in marketing tied to behavioral microtargeting
  • Ethical implications of the future of marketing 

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