Season 1, Episode 5 | 24min
The Personality in Chatbot Marketing, Why It’s More Than Just a Pretty Face
Chatbots are commonplace in business and marketing, covering everything from brand awareness, to customer service, to online sales.
Most chatbot conversation designers will agree an effective chatbot needs a personality. But nearly always, ‘personality’ means a name, a face, and not much else.
This week we talk chatbot personalities, skeuomorphism and the key to true customer engagement.
Topics that were discussed:
- Chatbots should have a personality for branding and consistency as a digital employee
- How developed should the personality be? How far do you go?
- The importance of “remembering the positive experience” when engaging with a chatbot
- It isn’t just a name or a photo
- What is chatbot fatigue?
- Elements of Humanising a Chatbot
You might just want to revisit who you follow or look closely at who follows you on social media. Tech could be the hand of fate ensuring that two people meet where and when they should.
Clubhouse is the new player in social media. We chew the fat on audio’s pros and cons, the culture shift of social media, and first impressions of this invitation-only, audio-only app.
How does AI even work? What is NLP? LUIS? Dialogflow? Watson? What is machine learning? Once you get beyond the simple rule-based chatbot, things get interesting.