Season 1, Episode 5 | 24min
The Personality in Chatbot Marketing, Why It’s More Than Just a Pretty Face
Chatbots are commonplace in business and marketing, covering everything from brand awareness, to customer service, to online sales.
Most chatbot conversation designers will agree an effective chatbot needs a personality. But nearly always, ‘personality’ means a name, a face, and not much else.
This week we talk chatbot personalities, skeuomorphism and the key to true customer engagement.
Topics that were discussed:
- Chatbots should have a personality for branding and consistency as a digital employee
- How developed should the personality be? How far do you go?
- The importance of “remembering the positive experience” when engaging with a chatbot
- It isn’t just a name or a photo
- What is chatbot fatigue?
- Elements of Humanising a Chatbot
Clubhouse is the new player in social media. We chew the fat on audio’s pros and cons, the culture shift of social media, and first impressions of this invitation-only, audio-only app.
How does AI even work? What is NLP? LUIS? Dialogflow? Watson? What is machine learning? Once you get beyond the simple rule-based chatbot, things get interesting.
Matthew Barker is a self-titled “chatpreneur” in Reno, Nevada. His mission: to deliver the gospel of chatbots to the small to medium business.