Season 1, Episode 5 | 24min
The Personality in Chatbot Marketing, Why It’s More Than Just a Pretty Face
Chatbots are commonplace in business and marketing, covering everything from brand awareness, to customer service, to online sales.
Most chatbot conversation designers will agree an effective chatbot needs a personality. But nearly always, ‘personality’ means a name, a face, and not much else.
This week we talk chatbot personalities, skeuomorphism and the key to true customer engagement.
Topics that were discussed:
- Chatbots should have a personality for branding and consistency as a digital employee
- How developed should the personality be? How far do you go?
- The importance of “remembering the positive experience” when engaging with a chatbot
- It isn’t just a name or a photo
- What is chatbot fatigue?
- Elements of Humanising a Chatbot
How does AI even work? What is NLP? LUIS? Dialogflow? Watson? What is machine learning? Once you get beyond the simple rule-based chatbot, things get interesting.
Matthew Barker is a self-titled “chatpreneur” in Reno, Nevada. His mission: to deliver the gospel of chatbots to the small to medium business.
Voice search and commands are seeing massive global growth. Why should we be listening to the talk about voice? What are the threats and opportunities? What does it mean for the UX writer or chatbot developer?